Spotify could start to offer downloads, essentially turning into iTunes. However, the two are not mutually exclusive. ITunes’ per-item sales and Spotify’s freemium subscriptions may seem like competing business models. He wrote in a thread on Jaiku earlier today. We don’t necessarily want to be a social network ourselves. “We think music data is social objects, and we focus on building tools around them.
He sees Spotify as the supplier of social objects for other social networks. Spotify CEO Daniel Ek has explained his strategy is to simply provide access to music. Spotify makes an iTunes-like music app that differs from iTunes in that the music is freely accessible for listening, but the user can’t (as of today) download copies of tracks to their hard drive. If this spirit continues, it’s not unthinkable that a little way down the road iTunes will look a lot like Spotify.
Spotify for etunes full#
What does going drm-free tell us about Apple’s future direction for iTunes? It shows that Apple is pushing hard to break the locks that are keeping it from exploiting the full value of iTunes’ impressive catalog. It’s curious to note where this leaves Spotify, a company that I believe is positioned to become a serious iTunes competitor at least in certain geographical areas. Today Apple announced DRM-free music on iTunes.
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